Design Mecca 101 Collection
Includes Downloadable tools.
Each module comes with “homework” to put into practice what you’re learning!
Design Mecca 101 Collection
15 month access
$1,096.00
This intensive, 36 video course, combines an exploration of stylistic development with an introduction to “Business Education” for Interior Designers. You will be better than the competition, and elevate your design business to the next level. We will provide you with the knowledge, processes, and tools you need to help surpass your own limitations and achieve your goals! Whether you are just getting started or looking to add new business strategies to your already existing company, these modules will serve as a bridging course for graduates, a career change or those just starting out in the industry. You will be pushed, challenged and above all else instructed by experienced instructors gaining powerful knowledge that all adds up to a career doing what you love.
Available Course Bundles
Each Design Mecca module is broken up into three 15-minutes instructional videos that include downloadable homework to practice what you have learned.
Ready, Set, Goal: The Basics of Interior Design
The first module is an introduction to the creative and exciting world of Interior Design. This module focuses on discovering your passion, setting personal goals, and Why Design? You will learn how to change your story, push past your fear, and focus your new journey!
- Learn how to set personal & financial goals
- Get into a creative state of mind, and learn what truly makes you an amazing #designboss.
- Taking time to be quiet and owning your own uniqueness
- Learn the 7 deadly sins of decorating.
- Get a clear understanding of the different design styles and develop your own signature style.
Creating Your Own Design Company
In this module, you will learn how to become a top designer without formal training or a design degree. You will discover the many career paths an interior designer can have, and what it takes to have your own Interior Design business! You will also become an expert at defining your niche while gaining market strategies to attract the clients you deserve.
- The fundamental difference between Decorators & Interior Designers
- Combining design styles like a pro
- Defining your niche and target audience
- Learn how to develop your company mission statement
- What happens day-to-day as a designer
Influence & Branding for Interior Designers
In this module you will learn the power of Social Media Marketing and what it means to be a design “influencer.” Develop a clear marketing strategy using hashtags, images, and color stories that create strong visual branding and income for your new business. You will achieve a higher engagement rate by becoming a design authority, while learning to build better brand awareness.
- Learn what drives people to websites and social media
- What is the message you want to convey to your followers
- How to create your own tribe and have great visual story telling
- Effectively use the most popular #hashtags to increase followers
- Build a killer brand with confidence & consistency
Hustle. Money. Flow.
This module teaches and gives you the tools to build the foundation to your financial house. You will learn the best accounting systems available for Interior Designers and the key to establishing banking relationships with partners that can grow your business, while setting realistic budgets to reach your goals.
- Setting up a clear accounting system
- Learn what your competition is doing
- Confidence is key, getting out of your own way
- Diving into the World of Remodeling
- Learning how to set a design budget and sticking to it
Time Is Money
You will develop an understanding to effectively learn how to charge and make big profits in your business and “Why” your time means “Money.” Get a clear understanding of your true worth and what you bring to the table.
- Hourly vs. flat rate Design fees and what’s best for you?
- Get our proven strategies for Design Fees and pricing
- Understanding the mark-up model and how to double profits
- How to charge your new client
- The connection between colors and emotions
Show Me The Money
This informative module introduces you to the profitable world of design. You will be shown how to appreciate the importance of turning down business, and discover the endless possibilities of revenue streams that are available to you. Learn new systems that will slightly increase your fees over time and how to up-sell your client in any design presentation.
- How to create a budget worksheet for your design projects
- How to set up wholesale vendor accounts with manufacturers
- Understanding the wholesale route and not buying retail
- Creating an outdoor oasis
- Putting together a winning team of contractors and vendors
Marketing and PR
This module will show you how to increase your exposure as and how to get your designs published. Understand the importance of how to build a solid marketing plan that attracts clients to what you specialize in. You will discover the best way to structure your Design business and why is networking so important to the success of any designer.
- What is your image and what does it say about you?
- How to make a presentation to a large group of potential clients
- What really needs to be in your Bio
- Building an effective website to gain business
- How to develop an eye-catching Press Kit
The Visual Language of Your Brand
Presentation is everything! You will discover how important it is as a designer to have a signature style, and how it will help attract your ideal client. Making a good first impression can play a big role in bringing in new business and improve your own self-confidence and awareness.
- The art of mixing patterns
- Creating your own signature look
- The laws of attraction and how it benefits a designer
- Studying your industry and checking out the competition
- Building your own brand message
Lights, Camera, Action
This module teaches you to become an expert in the sales process and handle objections like a pro. Develop a prospecting list to get clients immediately and how to convert them into qualified leads. You will learn how to set up a design presentation that wins every time by creating a buying atmosphere.
- The secrets to a well-lit room
- Why is having sales skills so important
- Learning that great designers do the basics very well
- Setting up your design studio
- Creating an ambiance to encourage buying
On Your Terms and Turf
Learn to showcase your best personation skills to develop overall confidence that allows you to communicate effectively. You will learn how to sell and present to different personality types and stay in control of your sales process
- How to create a visual design board
- The history of furniture design
- Top design sales techniques
- Setting up a buying atmosphere
How To Build A Product Line
Have you always wanted to design your very own line of products, with your ideas and artwork? You don't have to wait to be "discovered" anymore! Learn the 3 routes you can take to develop your own product line; Self Funded, Private Label, or License Deal.
- How to get your feet wet in the product design world
- How to get your product to the market place
- Presentation skills that help you sell your ideas or concepts
- How does licensing work?
- Identifying the products you intend to sell
All Systems Go...
This module teaches you how to create a brand and a company name that should reflect who you are. You will learn how to develop a stand out logo, trademark it and why it’s important to incorporate your business.
- Using basic design principles to Decorate a room
- Making your business name legal
- Building a visual profile of your brands identity
- How to obtain a clearance search
- Everything that needs to be put into a design contract